THE WITCH WAY

The Witch Way

Graduate Project 2021 – The Witch Way

The word "witch" can mean many things to people, but to most it is used to vilify a person or their actions. Although, witches were not always seen this way! Witchcraft is practiced by many today as a religion and form of spiritualism, but it is still regarded as hocus pocus or satanic despite efforts made by the community. Taking inspiration from my thesis "The Witch in Every Woman: Feminism & the ever-changing archetype of the witch in the US throughout the 20th-21st Century," – I decided to create The Witch Way.

Design Overview

The Witch Way is a subscription service dedicated to celebrating the year of the witch. Choose from a range of five different witch kits filled with guides, tools, & herbs that are sent out every 5 weeks in time for each witch festival. As there are over 20 different types of witches, The Witch Way has narrowed the kits into five as to not overwhelm the subscriber. Based on the themed kit & subscription plan the subscriber chooses, they will receive a kit in time for the next festival!

THE KITS

The Witch Way’s five kits are Cosmic, Kitchen, Traditional, Nature, & Kitchen. The wrapping band relates to the subscribers chosen kit & sticker to the numbered up-coming witch festival!

THE WITCH WAY WEBSITE

ILLUSTRATION STYLE

To stay clear from old stereotypes of witches & witchcraft, I decided to create illustrations that had a modern but ancient feel to them, using geometric shapes & bold colours.